Fashion Marketing & Merchandising, 3rd Edition
Fashion Marketing & Merchandising brings to life the business aspects of the fashion world. It presents the basics of market economics, textiles, design, and promotion. This edition gives an in-depth view of the entire textile/apparel/retail soft goods chain and offers a comprehensive study of retail fundamentals and strategies for retail success. Hundreds of color photos make the world of fashion come to life for fashion marketing and merchandising students.
Table of Contents
Abbreviated Contents
Fashion Marketing & Merchandising, 3rd Edition
- Front Matter
- Part 1 Basic Fashion and Business Concepts
- Part 2 Textile/Apparel Building Blocks
- Part 3 Designing and Producing Apparel
- Part 4 Retail Business Fundamentals
- Part 5 Strategies for Retail Success
- Part 6 Fashion Promotion
- Part 7 Fashion Business in Today's World
- Part 8 Your Future in the Fashion Industry
- Glossary
- Index