Fashion Marketing & Merchandising, 4th Edition, Workbook
Designed to help students review content, apply knowledge, and develop critical-thinking skills. A wide variety of activities are provided for various learning styles. Pages can be printed and turned in for grading or checking.
Table of Contents
Abbreviated Contents
Fashion Marketing & Merchandising, 4th Edition, Workbook
- Front Matter
- Part 1 Basic Fashion and Business Concepts
- Part 2 Textile/Apparel Building Blocks
- Part 3 Designing and Producing Apparel
- Part 4 Retail Business Fundamentals
- Part 5 Strategies for Retail Success
- Part 6 Fashion Promotion
- Part 7 Fashion Business in Today's World
- Part 8 Your Future in the Fashion Industry